Ivor Williams is a designer, developing new ways of thinking about and experiencing death and dying in the 21st century. He leads the end-of-life care projects at the Helix Centre, an innovation design lab inside the Institute for Global Health Innovation led by Lord Ara Darzi at St Mary’s Hospital in London. He co-founded the Helix Centre’s first spin-out venture, Digital Care Planning, which develops tools that help individuals and families take an active role in end-of-life planning and managing the care they receive. As director of the tech-for-good company Humane Engineering, he co-leads the development of Cove, a flagship mental health app available on the NHS, and quoted as “one of the best mental health apps” by the Guardian newspaper. In 2018, he was named a New Radical by innovation foundation Nesta for “pioneering a human-centric approach to the experience of dying, bereavement and grief”.